SEO Awareness

Search Engine Optimization techniques examined and reported.

slangdon
Search Engine Smackdown Video Game

March 28th, 2007

I have discussed in several posts that building link popularity is important. One of the better ways to build link popularity is to offer some content or a tool that bloggers find interesting enough to write about (also called Link Bait). As the word spreads so does the number of links pointing to your site. A company called Pronet Advertising has a link buiilding campaign going for their website. They created an online video game called “Search Engine Smackdown”. The game pits the founders of Google, Yahoo, and MSN against each other. It is worth checking out the game even if it is just for the novelty of it.

http://www.pronetadvertising.com/searchenginesmackdown/

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slangdon
Typos/Misspellings Offer Great Potential

March 23rd, 2007

When optimizing for keywords most people think of the high traffic generating popular keywords. In the business I am in the “Golden” keyword is “Credit Cards”. The hardest part of getting ranked on that keyword is all the competition from people trying to do the same thing. The greatest market untapped market in search engine optimization are typos and misspellings. If 900,000 people do a search for “Credit Cards”…how many accidentally mistype it? It is more significant than you think and even more when you think of all the possibilities.

I will use an example from Google:

Credit Cards : 90,500,000 Results
Redit Cards : 245,000 Results

It is much easier to compete on “Redit Cards”. It won’t get you as much traffic as the main term, but it is high quality traffic that you didn’t have before.

Recommendation: Continue to optimize for the larger terms, but make it part of your strategy to create pages targeting misspellings and typos.

Two Great Tools:

http://tools.seobook.com/spelling/keywords-typos.cgi

http://www.seochat.com/seo-tools/keyword-typo-generator/

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slangdon
More Pages, More Content, More Opportunity

March 13th, 2007

If you are involved in affiliate marketing at all, one of the biggest obstacles over the last few years has been keyword bidding policies. Advertisers have been cutting back on allowing their affiliates to bid on branded terms. That limits options for affiliates because the general search terms have high price tags associated with them. When it comes to SEO the beautiful thing is that there is no cost per visitor aside from your normal overhead with web hosting and the cost of your linking campaigns. The down side is that it isn’t easy. In my line of work I have seen many websites come through our network that have tried a little SEO or no SEO at all. The thing that puzzles me is the fact that everyone is trying to optimize for the same general high-traffic, heavy competition keywords. I am not saying that is a bad thing, but it is bad if that is all that you are doing. Each product that you promote should always have a page built and optimized around it. In the credit card marketing biz there are well over 100 products. That is at least 100 opportunities to optimize for rankings, not to mention 100 more pages of content for your site. If there is still a lot of competition for some of those main product keywords, optimize for a little lesser known keyword. It would be better to be on the first page of that keyword compared to no rankings at all.

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slangdon
The Deep Web Explained

March 8th, 2007

I had a question asked of me recently…What is the deep web and how can you find it? The deep web is pretty much all the web pages that exist that most search engines can’t see and therefore aren’t indexed. There are hundreds of millions of pages out there that aren’t indexed by the search engines. This is either due to the fact that the site isn’t search engine friendly, pages were created but never linked to the website, the site has dynamic pages with dynamic linking, or it was part of premium content that only subscribers can view. Those are just a few examples.As far as finding the deep web, the search engines haven’t formed a great solution as of yet. They recommend sitemaps to aid in their crawling. There are speciality search engines and verticals out there that focus on a topic or two such as Health or Business that are looking for and indexing the deep web, but just on specific topics.

If you have more interest in the deep web, click here.

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slangdon
WordPress Blogging and SEO

March 7th, 2007

Many of you have have created blogs, but how many of you use Meta tags to optimize your posts? Chances are not too many. I use WordPress and I had found a plug-in when I was setting up this blog that would let me set and change meta tags for all the posts and pages. Obviously this is very important from an SEO standpoint. The name of the plug-in is Another Wordpress Meta Plugin.

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